Every article I’ve read defining ‘what is AR/Augmented Reality,’ puts a fine point on the mobile app’s technology but ignores its incredible marketing and branding capabilities. It makes sense. Who isn’t curious about an application that manipulates user environments by overlaying augmented elements onto it? It’s amazing. However, as an entrepreneur, I’m also aware...
Every article I’ve read defining ‘what is AR/Augmented Reality,’ puts a fine point on the mobile app’s technology but...