Bringing Tradition to Life: William & Mary’s Mason School of Business Pioneers Augmented Reality Admissions Experience

Picture this: you’ve been anxiously waiting to hear back from your dream school, the College of William & Mary Mason School of Business, about your acceptance status. Suddenly, your email pings and you see the subject line: “Congratulations! You’ve been accepted.” You can hardly contain your excitement as you open the email and read the details, but then you notice something different. There’s a QR code to scan. What could it be for?

You decide to scan it, and what happens next is beyond your wildest imagination. Your phone screen transforms into an augmented reality experience, giving you a sneak peek into “a day in the life of a William & Mary Mason School of Business” experience. You get to explore the school’s interior and exterior, learn about some of the school’s famous alumni, and even hear about some of the delicious menu items at the business school’s coffee shop, a hub for inspiring conversations between students and faculty.

But the experience doesn’t end there. You’re then transported to the Wren Building, where graduation ceremonies take place, and you meet the school’s mascot, the Griffin. You’re taken on a Harry Potter-esque adventure that culminates in a celebration with banners that showcase many of the school’s impressive facts.

This incredible augmented reality experience is exactly what we created for our client, the College of William & Mary’s Mason School of Business. As the second oldest educational institution in the United States, the Mason School of Business recognized the need for a unique approach to student recruitment, and we were honored to help them achieve that through the power of augmented reality.

We strongly believe that augmented reality can be a powerful tool to capture the attention of potential students and customers, making them more likely to choose your institution or product. If you’re interested in learning more about how augmented reality can transform your customer experience, reach out to us today. We’d love to help you create an unforgettable augmented reality experience that will leave your potential customers in awe.