AR for Film:
Create Something

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  • I had the great pleasure of working with the Augmented Island Studios team, who are uniquely talented and are great at coming up with creative solutions to meet every challenge. This hard-working team made my life so much easier with their proactive planning, quick problem-solving abilities, and overall positive attitude. Our meetings were always fun and uplifting! It is truly an honor to work with them, and I look forward to future projects with this wonderful team.

    Tee Gallagher

    Senior Alliance Marketing Manager - Logitech
  • I was thrilled to work with Augmented Island Studios. After many years of working in Hollywood with top creative talent, I can confidently say that they are world-class! Once they completed the first project for me I decided to make them a permanent fixture of my digital media team.

    Terry Crews

    Actor, Artist and Activist
  • We are so fortunate to have found Augmented Island Studios when researching developers we could work with on our first endeavor into the world of AR content. From start to finish, Enrique and the whole AIS team were energetic, engaging, creative and collaborative, the absolute ideal partner for us-or anyone, really-to work with. They understood our brand and intended aspirations, and helped bring those goals to fruition without chaos, confusion or headache. Thanks to their unquestionable passion and professionalism, it is a pleasure to work with Augmented Island Studios.

    Managing Editor

    Wine Enthusiast
  • Working with Augmented Island Studios was an absolute pleasure. The Carhartt Vineyard AR app they developed for us allowed our brand to be recognized as one of the few wineries in the world to use Augmented Reality as a branding and engagement vehicle. We are incredibly honored and pleased to have them as our AR team!

    Chase Carhartt

    Carhartt Vineyard

What Are the Benefits of Augmented Reality in the Film Industry?

Augmented reality (AR) is revolutionizing storytelling in the film industry by making it interactive. Viewers can now interact with the narrative, providing a unique and immersive experience. In this form of interactive storytelling, users even have the power to influence the direction of the plot, making each viewing special. Additionally, AR technology allows filmmakers to visualize and create entire worlds, seamlessly blending computer-generated imagery with live-action footage. As a result, AR has completely changed the game for cinema, offering filmmakers new avenues for creating visually stunning and captivating experiences.

Virtual Production Opportunities

  • Virtual Previsualization: AR allows filmmakers to visualize scenes before shooting begins. By overlaying digital elements onto the real world, directors can plan camera angles, lighting, and set design more effectively. This streamlines the production process and ensures a cohesive visual narrative.
  • Real-Time Visual Effects: During filming, AR enables real-time integration of computer-generated imagery (CGI) into live-action shots. This immediate feedback helps directors adjust performances, lighting, and composition on the spot. It also reduces post-production workload by capturing effects during filming.
  • Interactive Set Extensions: AR extends physical sets by adding digital elements. For instance, a green screen can become a lush forest or futuristic cityscape through AR overlays. This flexibility enhances creativity, reduces costs, and allows for dynamic storytelling without building elaborate physical sets. 

Interactive Filmmaking Process

  • Real-Time Interaction: AR allows filmmakers to interact with virtual objects in real time. Directors, cinematographers, and production designers can visualize and manipulate digital elements within the physical environment. This immediate feedback loop fosters creativity and enables on-the-fly adjustments during shooting.
  • Interactive Storytelling: AR blurs the line between the film and its audience. Viewers can engage with AR-enhanced content through mobile apps, special glasses, or interactive installations. For instance, AR overlays can provide additional context, hidden clues, or alternate story paths. This immersive storytelling invites active participation and transforms passive viewers into co-creators.

Time and Cost Savings for Production Teams

  • Outsourcing Efficiency: AR allows production teams to outsource specific tasks such as visual effects, set design, or post-production work. By relying on specialized external providers, teams can reduce the need for in-house staff, training, and infrastructure investment. This cost-effective outsourcing streamlines processes and ensures high-quality results without the overhead of maintaining a large team.
  • Reduced Iterations and Waste: During previsualization and shooting, AR enables real-time adjustments. Filmmakers can visualize scenes, camera angles, and effects before committing to costly physical setups. By minimizing trial and error, AR reduces the number of reshoots, set rebuilds, and material waste. This efficient planning and execution directly translates to cost savings in the production pipeline.

Enhanced Immersion and Engagement for Actors and Filmmakers

  • Interactive Props and Environments: AR allows actors to interact with virtual objects and environments during filming. For instance, an actor can hold a physical prop while seeing its digital counterpart through AR glasses. This seamless blend of real and virtual elements enhances their performance and engagement on set.
  • Realistic Visual References: Filmmakers can use AR to provide real-time visual references for actors. Whether it’s portraying mythical creatures or futuristic technology, AR overlays help actors visualize the final scene. This ensures consistent performances and enables directors to guide actors effectively. 

Immersive Viewing Experience

  • Layered Realities: AR seamlessly blends virtual elements with the real-world scenes. As viewers watch a film, they encounter interactive overlays, whether it’s a holographic character appearing in their living room or additional information about a historical event. This layering of realities creates a sense of depth and engagement, pulling the audience deeper into the story.
  • Personalized Engagement: AR allows filmmakers to tailor content to individual viewers. Imagine watching a mystery film where you can examine clues, rotate objects, or explore hidden details by interacting with AR elements. This personalized engagement makes the viewing experience unique for each person, fostering a stronger emotional connection to the narrative.

Sneak Peek At Our Work
With Augmented Reality in Film

Why Work With Us
for Augmented Reality
Film Tools?

Expertise in AR Storytelling: At Augmented Island Studios, we live and breathe AR. Our team of seasoned storytellers, designers, and developers understands the intricacies of blending digital and physical worlds. We craft immersive narratives that captivate audiences and leave a lasting impact.

Cutting-Edge Tools and Technology: Whether it’s real-time visual effects, interactive props, or seamless integration, our tools elevate your creative process.

Collaboration and Innovation: When you work with us, you become part of the Augmented Island family. We thrive on collaboration, brainstorming, and pushing the envelope. Together, we’ll explore uncharted territories, experiment with new ideas, and redefine what’s possible in AR filmmaking.


Our Track Record and
Success Is Proven

Just take a look at some of the world-renowned brands we’ve worked with and some of our product work.

We have an in-house team of designers, branding specialists, and developers that can bring your vision to life.


We’re an Agency Committed To Collaboration, Customization, and Communication

We seamlessly integrate with your team, working closely to guarantee project success.
If preferred, we leverage your internal communication channels (such as Slack) and project management tools (like Asana) for efficient workflows.


We Commit to Timelines

Unlike many other AR agencies that frequently shift delivery goals mid-project,
causing delays and sometimes indefinite postponements, we at Augmented Island Studios establish transparent and realistic timelines.
With us, your internal team won’t be left waiting—we ensure timely launches for your campaigns.

Sub-Use Cases

For Augmented Reality

Products in the Film Industry

Digital Sets and Digitally Extended Sets

Augmented Reality (AR) liberates filmmakers from the limitations of physical locations and resource-intensive set construction. By digitally extending existing sets, filmmakers can create intricate environments directly within the studio.

Real World Lighting Simulation

Augmented Reality (AR) allows for the realistic simulation of natural lighting and shadows, resulting in visually cohesive scenes and an enhanced immersive viewing experience.


Pre-visualization (Previs) refers to the process of crafting a visual roadmap for a film or video project prior to actual filming. It utilizes diverse techniques, such as 2D animation, 3D modeling, and Augmented Reality (AR), to transform the filmmaker’s vision into a concrete concept.

Visual Effects and Virtual Props

Augmented Reality (AR) seamlessly integrates virtual elements into scenes, resulting in dynamic and lifelike imagery that would otherwise be difficult or even impossible to capture.

FAQs about
AR in Film

What roles can AR play in film?

Augmented Reality (AR) plays pivotal roles in the film industry. First, it enhances immersive storytelling by seamlessly integrating virtual elements into scenes, creating lifelike imagery that captivates audiences. Second, AR facilitates virtual previsualization, allowing filmmakers to plan camera angles, lighting, and set design before shooting begins. Finally, AR enables interactive set extensions, digitally expanding physical sets to create elaborate environments within the studio, reducing costs and fostering creativity.

How can leveraging AR impact cinematography?

Leveraging Augmented Reality (AR) significantly impacts cinematography in several ways. First, it allows filmmakers to seamlessly integrate virtual elements into scenes, enhancing practical effects and creating dynamic imagery. Second, AR facilitates efficient previsualization, enabling directors to plan camera angles, lighting, and set design before shooting begins. Finally, AR extends physical sets digitally, providing flexibility, reducing costs, and fostering creativity within the studio environment.

What does the future of AR technology in the film industry look like?

The future of Augmented Reality (AR) technology in the film industry holds immense promise. First, we can expect even more seamless integration of virtual elements into live-action scenes, blurring the boundaries between reality and imagination. Second, AR will revolutionize previsualization, allowing filmmakers to plan and iterate with unprecedented precision, ultimately enhancing storytelling. Finally, as AR hardware becomes more accessible, viewers may experience films in entirely new ways—interacting with characters, exploring hidden layers, and shaping their own narratives.

How long does it take to build AR platforms for the film industry, and how much does it cost?

Building an AR platform for the film industry involves balancing development time, customization, and associated costs. Collaborating with us ensures a robust and efficient solution tailored to your specific needs. We’d love for you to reach out to us so we can have a conversation about what you’re looking for: