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I was thrilled to work with Augmented Island Studios. After many years of working in Hollywood with top creative talent, I can confidently say that they are world-class! Once they completed the first project for me I decided to make them a permanent fixture of my digital media team.
Terry Crews
Actor, Artist and Activist
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I had the great pleasure of working with the Augmented Island Studios team, who are uniquely talented and are great at coming up with creative solutions to meet every challenge. This hard-working team made my life so much easier with their proactive planning, quick problem-solving abilities, and overall positive attitude. Our meetings were always fun and uplifting! It is truly an honor to work with them, and I look forward to future projects with this wonderful team.
Tee Gallagher
Senior Alliance Marketing Manager - Logitech
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We are so fortunate to have found Augmented Island Studios when researching developers we could work with on our first endeavor into the world of AR content. From start to finish, Enrique and the whole AIS team were energetic, engaging, creative and collaborative, the absolute ideal partner for us-or anyone, really-to work with. They understood our brand and intended aspirations, and helped bring those goals to fruition without chaos, confusion or headache. Thanks to their unquestionable passion and professionalism, it is a pleasure to work with Augmented Island Studios.
Managing Editor
Wine Enthusiast
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Working with Augmented Island Studios was an absolute pleasure. The Carhartt Vineyard AR app they developed for us allowed our brand to be recognized as one of the few wineries in the world to use Augmented Reality as a branding and engagement vehicle. We are incredibly honored and pleased to have them as our AR team!
Chase Carhartt
Carhartt Vineyard
Benefits of Augmented Reality for Healthcare
In the healthcare sector, as in all others, Augmented Reality (AR) superimposes digital components like images, videos, or audio onto real-world environments using devices such as smartphones, tablets, AR glasses, contact lenses, etc. The primary catalyst for the integration of AR in healthcare is the necessity for visualizing data. For instance, AR enables the stereoscopic display of data from computerized tomography and magnetic resonance imaging during surgical procedures, providing the exceptional accuracy that is crucial for healthcare practitioners.
Facilitates Quality Patient Care and Engagement
- Augmented Reality (AR) is revolutionizing patient care and engagement in the healthcare industry. By overlaying digital information onto the physical world, AR provides patients with interactive and immersive experiences, enhancing their understanding of their health conditions.
- For instance, AR can visually demonstrate the impact of a disease on the body, or how a medication works, making health education more engaging and comprehensible. In terms of care, AR can assist in remote patient monitoring and telemedicine, allowing healthcare professionals to virtually interact with patients, assess their condition, and provide real-time guidance.
- Furthermore, AR can be used in physical therapy and rehabilitation, where patients can engage in AR-guided exercises at home, improving adherence to therapy regimens and ultimately, patient outcomes.
Elevates Medical Training
- Augmented reality training for healthcare is significantly enhancing the landscape of medical training. It provides an interactive learning environment by superimposing digital information onto real-world scenarios, allowing medical students and professionals to practice procedures in a risk-free, virtual setting.
- For instance, AR can simulate surgeries or other complex medical procedures, offering trainees the opportunity to learn and make mistakes without real-world consequences. It also allows for the visualization of intricate anatomical structures and physiological processes in 3D, fostering a deeper understanding and retention of medical knowledge.
- Moreover, AR enables remote learning and collaboration, allowing medical professionals across the globe to learn, train, and consult with each other, thereby elevating the standard of medical education and practice.
Promotes Surgical Precision and Safety
- Augmented Reality (AR) is playing a pivotal role in enhancing surgical precision and safety in the healthcare sector. By overlaying digital data onto the surgeon’s field of view, AR provides real-time, three-dimensional anatomical visualizations, enabling surgeons to navigate complex structures with greater accuracy.
- For instance, during a procedure, AR can project critical information such as the location of blood vessels, nerves, or tumors, thereby reducing the risk of inadvertent damage. It also facilitates preoperative surgical planning and rehearsal, allowing surgeons to anticipate potential challenges and devise the safest and most efficient surgical approach.
- Moreover, AR can provide real-time feedback during surgery, alerting surgeons to potential risks, and thus significantly improving patient safety and surgical outcomes.
Improves Providers’ Diagnostic Capabilities
- Augmented Reality (AR) is significantly advancing diagnostic capabilities in the healthcare industry. By superimposing digital data onto real-world environments, AR allows healthcare providers to visualize complex medical data in a more intuitive and interactive manner.
- For instance, AR can transform two-dimensional imaging data from MRI or CT scans into three-dimensional models, enabling providers to better understand and interpret the patient’s condition. This enhanced visualization can lead to more accurate diagnoses, particularly in complex cases involving intricate anatomical structures.
- Furthermore, AR can facilitate remote consultations, allowing specialists from around the world to virtually examine the patient, discuss the case, and contribute to the diagnosis, thereby improving the quality and efficiency of healthcare delivery.
Project Case Study:
Sneak Peek At Our Work With Healthcare AR
Why Work With Us
for Augmented Reality
Healthcare Solutions?
Our work merge the realms of art, design, and top-tier technology, brought to life by our team of exceptional artists and developers. Our agency specializing in augmented reality is composed of a robust team of AR and VR developers, creatives, and branding experts. Our firm is managed by its owners, with our clients always being at the forefront of our priorities. We take great pride in our exceptional and unmatched dedication to customer service.
Our Track Record Speaks for Itself
Explore the globally recognized brands and organizations we’ve collaborated with and some of our product developments. We boast an internal team of designers, branding experts, and developers who are capable of transforming your ideas into reality.
Our Team Integrates With Yours
We seamlessly integrate with your team, working closely with you to guarantee the success of the project. If preferred, we can utilize your in-house communication platforms (like Slack), project management applications (like Asana), and more to ensure smooth and efficient workflows.
We Deliver Results on Time
It’s a common complaint that numerous AR agencies frequently shift their delivery goals during the course of projects, leading to repeated postponements and sometimes even indefinite hold-ups. In contrast, we establish transparent and attainable schedules to ensure that your in-house team is never left in the lurch waiting for us to kick off a new campaign.
Uses for
Augmented Reality
in Healthcare
Accuvein: This AR application helps healthcare providers locate patients’ veins more accurately for injections.
Augmented Reality (AR) is increasingly being utilized in the design of prosthetics, offering several innovative applications.
Control of Prosthetics: AR applications have been developed to assist with the control of myoelectric prostheses for people with limb amputations. These applications use deep learning techniques to accurately identify different hand gestures, which are then projected in AR, helping reduce the adaptation time to myoelectric prostheses and improve acceptance levels.
Training: AR has been used to train individuals to control myoelectric prostheses. An immersive AR system can provide visual feedback on the generated grasping force, allowing users to practice and improve their control of the prosthesis.
Visualization: AR can be used to visualize mechanical parameters of the prosthetic device, such as joint position, angle, or torque force. This can help both the user and the designer understand and optimize the function of the prosthetic.
Design and Prototyping: AR, combined with rapid prototyping techniques, can be used to create new design guidelines for orthotic devices. This allows for a more accurate and personalized design of prosthetics.
Augmented Reality (AR) is being increasingly adopted in the marketing and advertising strategies of pharmaceutical companies:
- Experiential Marketing: AR allows pharmaceutical companies to simulate specific scenarios and propose experiences that engage clients and form an emotional attachment to their products or services. This immersive technology influences clients’ emotions and decisions more effectively than traditional advertising.
- Sales and Marketing: AR technology can help sales representatives visualize the benefits of their products for doctors. It’s also used to show physicians how marketing materials might look on a wall or on displays without having to order and print the materials in advance.
- Patient Education: AR can be used to educate patients about their medical conditions and treatment options. This not only drives a deeper connection with patients but also improves lives, shows empathy, and ultimately drives brand awareness.
- Data-Driven Decision Making: By leveraging AR technology, marketers can gather valuable data and insights, allowing for data-driven decision-making and continuous campaign optimization.
- Product Visualization: AR can be used to visualize new concepts or products3. For instance, one company used AR to create a 3D model of a heart to show how a medicine works and moves through.
These innovative applications of AR are revolutionizing the way pharmaceutical companies market and advertise their products, leading to more engaging and effective campaigns.
FAQs about
Augmented Reality Solutions
for Healthcare
Augmented Reality (AR) is being implemented in the healthcare industry in a variety of ways. It’s becoming an indispensable tool in medical training and education, providing an interactive learning environment that enhances traditional teaching methods and allows students to explore the intricacies of the human body and simulate complex procedures with lifelike realism. In surgical procedures, AR technology overlays digital information onto the physical world, providing real-time visualizations of complex anatomical structures and enabling surgeons to navigate these structures with greater accuracy. In terms of patient care, AR enhances the patient experience and fosters better communication between doctors and their patients. Whether it’s used to identify veins for medication administration or to deliver personalized patient education, AR helps medical professionals present complex information in an accessible and visually compelling manner. AR glasses are also being used in rehabilitation to immerse patients in doctor-regulated therapeutic environments, which can enhance pain management. Additionally, AR can help quickly locate emergency healthcare options in urgent situations. These are just a few examples of how AR is being implemented in the healthcare industry, and the potential of AR in healthcare is vast and still far from fully explored.
One effective strategy is data encryption, which ensures the collected data is accurate but keeps others from identifying the test subjects. Another approach is to develop voluntary standards for user privacy protection in AR for relevant use cases, in consultation with AR developers and federal agencies. It’s also important to regulate based on actual harms tied to user data.
Moreover, addressing critical vulnerabilities such as leadership gaps, outdated systems, lack of cyber insurance coverage, and legal compliance can help foster a secure healthcare environment that safeguards patient privacy and maintains public trust.
Yes, implementing Augmented Reality (AR) solutions can indeed reduce costs in the healthcare industry. Here are a few ways how:
- Minimally-Invasive Surgeries: AR technology can increase the precision and efficiency of minimally-invasive surgical procedures, thereby reducing preventable costs. For instance, a study showed that the use of AR technology resulted in 85% accuracy as compared to 64% accuracy in case of conventional techniques.
- Tele-Mentoring: AR can bring considerable cost savings through tele-mentoring. In complex cases where locally available healthcare professionals lack the necessary skills and experience, AR platforms allow experts from remote locations to virtually join a surgical procedure. This eliminates the need for experts to physically travel, saving time and costs.
- Automation and Streamlining Processes: AR recovery solutions contribute to cost savings by automating repetitive tasks and streamlining processes. This allows staff to focus on more complex tasks, improving overall resource allocation within the organization.
- Reducing Revenue Leakage: AR recovery solutions provide a systematic approach to managing outstanding payments, reducing the risk of revenue leakage.
By implementing these strategies, AR can bring significant cost savings to the healthcare industry.
It really depends on the type of project, its development time, and many other important factors. We’d love to hear from you so we can discuss the details of your project and we can give you an accurate estimate for your review.
