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Top Brands Trust Us
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I was thrilled to work with Augmented Island Studios. After many years of working in Hollywood with top creative talent, I can confidently say that they are world-class! Once they completed the first project for me I decided to make them a permanent fixture of my digital media team.
Terry Crews
Actor, Artist and Activist
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I had the great pleasure of working with the Augmented Island Studios team, who are uniquely talented and are great at coming up with creative solutions to meet every challenge. This hard-working team made my life so much easier with their proactive planning, quick problem-solving abilities, and overall positive attitude. Our meetings were always fun and uplifting! It is truly an honor to work with them, and I look forward to future projects with this wonderful team.
Tee Gallagher
Senior Alliance Marketing Manager - Logitech
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We are so fortunate to have found Augmented Island Studios when researching developers we could work with on our first endeavor into the world of AR content. From start to finish, Enrique and the whole AIS team were energetic, engaging, creative and collaborative, the absolute ideal partner for us-or anyone, really-to work with. They understood our brand and intended aspirations, and helped bring those goals to fruition without chaos, confusion or headache. Thanks to their unquestionable passion and professionalism, it is a pleasure to work with Augmented Island Studios.
Managing Editor
Wine Enthusiast
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Working with Augmented Island Studios was an absolute pleasure. The Carhartt Vineyard AR app they developed for us allowed our brand to be recognized as one of the few wineries in the world to use Augmented Reality as a branding and engagement vehicle. We are incredibly honored and pleased to have them as our AR team!
Chase Carhartt
Carhartt Vineyard
Benefits of Augmented Reality in Gaming
Augmented reality (AR) has revolutionized the gaming industry by creating immersive and interactive experiences. It overlays digital information onto the real world, enhancing the gaming environment and making it more engaging for players. AR games like Pokémon Go demonstrate the potential of AR in gaming, blending the digital and physical worlds to create a unique gaming experience. Thus, AR adds value to gaming by enhancing user engagement, promoting physical activity, and providing a unique blend of reality and fantasy. The augmented reality gaming market is evolving and we are sure that it will accelerate in the next coming years. In the augmented reality gaming market, we expect to see some incredible advances, and we will be participating in that exciting evolution.
Enhanced and Immersive Gameplay
- Cognitive Development: Immersive gameplay can enhance cognitive development by improving problem-solving skills and enhancing creativity.
- Stress Relief: It can serve as a form of stress relief, providing an escape from reality.
- Social Interaction: Many immersive games offer multiplayer options, allowing players to connect with others from around the world.
- Improved Problem-Solving Skills: Players engaged in immersive environments often experience improved problem-solving skills.
- Enhanced Creativity: Engaging with interactive games can enhance creativity.
- Realistic Environments: AI algorithms are being used to create more realistic and believable virtual environments.
- Personalized Game Experiences: AI is being used to analyze player behavior, predict player preferences, and create personalized game experiences.
- Improved User Experience: By following game design principles, developers can create experiences that capture and maintain players’ attention.
Shared Gaming Experience
- Social Connection: Shared experiences in gaming can foster social connections, allowing players to forge genuine, enduring friendships. They provide a platform for players to interact and collaborate with each other.
- Enhanced User Experience: Shared experiences can improve the overall user experience and satisfaction. They can make games more enjoyable and engaging.
- Team Building: Shared experiences can help team members feel valued and bond together, creating new relationships and a unique company vernacular.
- Cognitive Development: Cooperative play, a form of shared experience, can enhance cognitive development by improving problem-solving skills and developing social skills.
- Well-being: Shared experiences in gaming can contribute to players’ well-being.
Improved Gameplay Navigation
- Enhanced User Experience: Good navigation improves the overall user experience. It makes the game more enjoyable and less frustrating.
- Increased Accessibility: Improved navigation can make games more accessible to a wider range of players.
- Efficiency: It allows players to navigate the game environment more efficiently, saving time and reducing frustration.
- Player Retention: Good navigation can increase player retention, as players are more likely to continue playing a game that is easy to navigate.
- Learning Curve: It can reduce the learning curve for new players, allowing them to get up to speed more quickly.
Extended Platform Engagement Time
- Increased Customer Lifetime Value (CLV): Extended engagement can lead to a higher customer lifetime value, as customers who spend more time on a platform are more likely to make purchases.
- Improved Customer Relationships: Longer engagement times can help build durable, trusted customer relationships1. This can lead to increased customer loyalty and retention.
- Better Understanding of Customer Preferences: Extended engagement allows companies to collect more data about their customers, helping them understand customer preferences and personalize their offerings.
- Increased Revenue: Brands see a 70% average revenue increase due to digital customer engagement investments.
- Enhanced Collaboration: Extended engagement can enhance collaboration within the organization.
- Personalized Experiences: Companies can create precise and personalized customer experiences by combining real-time data with omnichannel reach.
Project Case Study:
Sneak Peek At Our Work With AR Gaming
Why Work With Us
for Augmented Reality
Gaming Solutions?
At our agency, we seamlessly integrate high-quality art, design, and technology, brought to life by our exceptional team of artists and developers. We are a robust collective of AR and VR developers, artists, and branding experts, forming the backbone of our augmented reality firm. As an owner-operated company, we place our clients at the forefront of everything we do. Our commitment to superior customer service sets us apart in the industry.
We’ve Proven Our Success With an Array of AR Products
Consider the globally recognized brands we’ve had the privilege to collaborate with and the products we’ve crafted. Our dedicated team of in-house designers, branding experts, and developers stand ready to transform your ideas into reality.
Our Team Is Flexible and Works Best When Partnering Closely With Our Clients
We integrate ourselves into your team, working closely with you to guarantee the success of the project. If preferred, we can utilize your in-house communication platforms (such as Slack), project management resources (like Asana), and more to ensure a smooth workflow.
We Value Timeliness and Commit to Schedules
It’s common for many AR agencies to frequently shift delivery goals during projects, leading to repeated delays and sometimes indefinite postponements. In contrast, we establish transparent and attainable schedules to ensure your internal team is never left in the lurch waiting for us to kick off a new campaign. We set clear and achievable timelines so that your internal team is never waiting on us to launch a new campaign.
Sub-Use Cases
and Applications of
Augmented Reality
in Gaming
Augmented reality and gaming are two words that are starting to be more commonly seen in the video game entertainment industry. A good example of a recreational video game is the well-known Pokémon Go. In this game, players use their smartphones to capture virtual creatures called Pokémon, which appear on the screen as if they were in the same real-world location as the player. The game uses GPS to mark the player’s location and move the in-game avatar, while the phone’s camera is used to display the augmented reality portion of the game. This blend of the real and virtual worlds creates an engaging and immersive gaming experience.
Ingress by Niantic is a wonderful augmented reality game that encourages physical activity. In “Ingress”, players move through the real world to capture virtual “portals” located at places of cultural significance, such as public art, landmarks, and monuments. The game encourages players to walk to different locations in the real world, promoting physical activity while providing an engaging gaming experience.
ARLOOPA is a game uses AR technology to create interactive learning experiences. It allows students to explore various educational content in a fun and engaging way. The game overlays digital information onto the real world, enhancing the learning environment and making it more engaging for students. This unique blend of the real and virtual worlds not only makes the game more engaging but also promotes active learning.
Augmented reality for education doesn’t need to be boring, focusing on generic applications that can be used in structured classroom settings. Games can boost learning, creativity, and a student’s desire to learn.
We worked with Tool of North America, Pepsi, and Pizza Hut to develop this wonderful experience. In this AR game, Pogba, a very well known European soccer player, is the main character of the game, and as the user, you must help him collect pizza slices and soda cans, while avoiding several obstacles, in order to win the game, and get some wonderful prizes! Check out our work for this here.
FAQs about
Augmented Reality
and Gaming
At present, the worldwide market for AR gaming is predominantly influenced by mobile devices. AR games are being popularized primarily through iOS and Android smartphones and tablets, which currently occupy the number one spot. It is anticipated that tablets will hold a substantial portion of the global AR market. However, the Apple Vision Pro and Meta Quest 3 are in our opinion the best devices for AR gaming.
Augmented Reality (AR) seamlessly integrates digital elements into the physical world in real-time. AR-enabled devices capture and interpret the user’s surroundings, such as an indoor space or an outdoor park through the cameras and LIDAR scanners. These devices then track the user’s movements and orientation through GPS, cell tower triangulation, Wi-Fi, and internal sensors to accurately position digital characters within the physical environment. Consider an AR game where the goal is to locate and capture virtual entities that materialize in your actual environment. The device’s camera captures the real-world setting and superimposes digital characters onto it. The device’s sensors monitor your movements, adjusting the digital characters accordingly in real-time. When you engage with these virtual entities, your device detects the interaction and communicates this information back to the game. The game then provides auditory and visual feedback, creating an immersive gaming experience.
Augmented Reality (AR) and Virtual Reality (VR) gaming are two distinct experiences, each offering unique ways to interact with digital content. AR gaming enhances the real world by overlaying digital elements onto it. This is achieved by scanning the user’s surroundings and creating a gaming environment within them. A prime example of this is the popular game Pokémon Go, where your surroundings become part of the game.
On the other hand, VR gaming immerses the player in a completely digital world, obscuring the real world in the process. It deceives your vision to transport you to a different realm. When you put on a VR headset, you’re taken to wherever the headset wants you to go—the outside world is replaced with a virtual one. This could be the cockpit of a starfighter in a game, or a virtual tour of a distant location.
While AR adds to your reality, VR creates a new one. Both have significant roles in the future of gaming, offering immersive and interactive experiences that push the boundaries of traditional gaming.
- Pokémon GO: This game revolutionized the AR gaming industry by allowing players to catch virtual Pokémon that appear in their real-world environment.
- Star Wars™: Jedi Challenges: This game transports you to a galaxy far, far away where you can engage in lightsaber battles, play holochess, and more.
- Minecraft Earth: This game broadens the horizons of your creativity by allowing you to build and explore a Minecraft world overlaid onto the real world.
- Neyon Clash: This is an engaging real-time multiplayer game that uses AR to create a digital battlefield in your real-world environment.
- Do Not Touch: This is a fun game for kids that uses AR technology to bring characters from Nickelodeon to life in your own environment.
The development time and cost for an Augmented Reality (AR) gaming solution can vary greatly depending on the scope and complexity of the project. Factors such as the level of detail in the game, the complexity of the AR technology used, the platforms it will be available on, and many others can influence both the timeline and the budget.
As every project is unique, we encourage you to reach out to us directly to discuss your specific needs. This will allow us to provide a more accurate estimate based on your project’s unique requirements. We look forward to starting a conversation with you about your AR gaming solution.
