We worked with clothing company Civil Regime/Darc Sport on this tech packed project and helped them with the creation of an immersive educational landing page that showcased their limited edition Batman/Bane apparel program. This exclusive collection, limited to just 500 pieces per style, was chockfull of innovation. Each garment was embedded with a unique NFC code, sewn behind the label. Owners of these garments were invited into an elite experience; by scanning the NFC code with a mobile device, they could claim their ownership, registering the garment to their name. This digital registration secured their exclusive rights, ensuring the garment remained uniquely theirs and prevented any future registrations. The collection drawn inspiration from the iconic rivalry between Batman and Bane.
The landing page we designed served as a portal to this unique ownership experience. It’s a sleek, intuitive interface that guides the user through the 1 of 500 program, the technology behind it, and the process of securing their exclusive piece. With a focus on user education, the page detailed the steps to register the garment and add it to the owner’s personal vault. The design we created had to drive the message that this wasn’t just a purchase experience; it was an entry into a vault of exclusivity, where each garment was a key to a community of discerning collectors and aficionados of the Civil Regime/Darc Sport brand. This project represented a fusion of technology and fashion, where the excitement of owning a limited edition garment was amplified by the power of digital interactivity.
