The GORE-TEX brand launched a new complimentary material platform based on expanded polyethylene to the industry.
To promote the launch of this new innovative membrane, Bolt Marketing Group created the “Experience in a Box” campaign for them. As part of this campaign, the GORE-TEX brand sent out a pouch made with the new innovative membrane, which contained an informational tri-fold inside to introduce the new materials platform. Printed on the tri-fold was a QR code and a target image, which was used to launch the web-based (WebAR) augmented reality experience Augmented Island Studios created.
New GORE-TEX products with ePE Membrane is unique in many ways:
Long product life
PFC Free* laminate
Reduced Carbon footprint
Advances Gore Fabrics Division’s goal for being free of PFCs of Environmental Concern* (PFCEC) over the lifecycle of its consumer products.
The above had to be clearly communicated in the AR experience. We invite you to watch the video below to see the augmented reality in action!