Using Augmented Reality in Real Estate Sales

With the proliferation of augmented reality (AR) and virtual reality (VR) in the world, these real time rendering technologies which were used mainly in video games, are now being used for a myriad of applications. The word rendering refers to the process of generating an image from a 3D model. Behind the scenes, it is a complex calculation made by a computer.

In contrast to a video or a static image, a real time rendering allows the user to explore their digital surroundings as if the item is really in front of them before their eyes. With real time rendering they can see and explore a building, an apartment (inside or out), or even an enchanted forest through their devices in 3D and at their leisure, and at any angle.

Picture this: your client is interested in purchasing floorplan A from your almost finished “Sunset Shores” development. You direct them to download the Sunset Shores AR app on their phone. Once they launch it, they are instructed to point the phone towards a table and then follow the on-screen instructions to place the 3D object on that table. They do! And then, from the comfort of their coffee table at home, they are able to fully immerse themselves seeing floorplan A from any direction and also, interacting with it by choosing to see how the sunlight comes in during different hours of the day, selecting virtual 3D furniture and decorating the apartment with it, and even changing the color of the walls. They could even leave general or specific comments on the app which would be sent directly to their sales representative to address. They also could even submit their purchase application through Sunset Shores AR! The possibilities are truly endless.

Even if your potential clients are miles away, your property floor plans will always be accessible and the augmented reality experience has no geographic limitations. These digital simulations visualized in AR or VR, allow for innumerable interaction possibilities.

The delivery of these types of experiences can be in either augmented reality (AR) or virtual reality (VR). The fundamental difference between an AR simulation versus a VR simulation is the point of view. The AR experience is external and its accessed via a “window” through the phone or tablet screen and the VR experience immerses the potential client/user in a full digital surrounding.

Choosing one or the other depends on what point of view will be more effective when communicating with your potential clients/home owners/lessees.

Interactivity, portability and personalization are words that define the added value that AR and VR offer you and your business. These technologies that not too long ago were science fiction, today represent a new type of media which cannot be ignored in any industry.

If you or your company is interested in learning more, please feel free to reach out to us at Augmented Island Studios (

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