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1. Generative AI Solutions and Multi-Sensory Technology

• Generative AI will continue to revolutionize content creation, enabling the synthesis of images, videos, and even interactive environments from textual descriptions. This technology will be particularly transformative in AR applications, where users can generate custom avatars or environments on the fly.
• Multi-sensory AI will not only simulate visual and auditory experiences but also haptic feedback and olfactory outputs. This could lead to applications such as virtual cooking classes where users can smell and feel the texture of ingredients, enhancing the learning experience.

2. Advancements in AR Hardware

• The miniaturization of AR hardware components will lead to more discreet and stylish AR glasses. These advancements will reduce the stigma associated with wearing AR devices in public, encouraging widespread adoption.
• Battery life and display resolution are two areas where significant improvements are expected. Longer battery life will enable all-day use, while higher resolution displays will make virtual objects indistinguishable from reality.

3. WebAR and Cross-Platform AR

• WebAR will see improvements in performance and compatibility, making AR experiences smoother and more realistic. This will be crucial for marketing campaigns and online retail, where instant access to AR can enhance consumer engagement.
• Cross-platform AR development tools will mature, allowing creators to build AR experiences once and deploy them across multiple platforms, reducing development time and costs.

4. AR in Retail and Live Shopping

• AR will become a staple in online and in-store shopping experiences. Virtual try-ons and 3D product visualizations will help reduce return rates and increase customer satisfaction.
• Live shopping will integrate AR to allow viewers to see products in 3D or in their own space, making remote shopping experiences more tangible and interactive.
• Augmented reality development for fashion brands

5. AR in Diverse Industries

• In healthcare, AR will assist in patient education, allowing them to visualize their conditions and treatments in 3D. This can lead to better understanding and adherence to treatment plans.
• In education, AR can bring textbooks to life, turning static diagrams into interactive 3D models, making learning more engaging and effective.

6. AR-Based Gaming

• AR gaming will expand to include more genres, such as puzzle games and educational titles. These games will use the real world as a canvas, providing unique gameplay experiences that are not possible with traditional video games.
• Social AR gaming will become more popular, with games designed to be played in groups, encouraging social interaction and physical activity.

7. Mobile AR Tools

• Mobile AR will benefit from the integration of AI, allowing for more intelligent and context-aware applications. For example, an AR navigation app could not only show you the way but also provide information about landmarks you pass by.
• Fitness apps will use AR to create immersive workout environments, making exercise more enjoyable and motivating users to stay active.

8. Wearables and AR Controllers

• Wearables will become more integrated with AR, providing additional input methods and contextual information. For example, a smart ring could be used to control AR interfaces with gestures.
• AR controllers will evolve to be more ergonomic and intuitive, allowing for precise interaction with virtual objects and enhancing the overall user experience.

 

AI Trends: Reality Check and More

 

1. More Realistic Expectations

• Businesses will focus on AI applications that offer tangible benefits, such as process automation and data analysis. This pragmatic approach will lead to more successful AI implementations and a clearer understanding of AI’s value proposition.
• The Deloitte report suggests that companies will increasingly leverage AI for customer service and personalization, driving customer satisfaction and loyalty.

2. Small(er) Language Models and Open Source Advancements

• The trend towards smaller, more efficient AI models will continue, as they require less computational power and can be deployed on a wider range of devices.
• Open-source AI projects will flourish, benefiting from the collective efforts of the global developer community. This will lead to more innovative and diverse AI applications.

3. GPU Shortages and Cloud Costs

• Strategies to mitigate GPU shortages will include the use of specialized AI processors and the optimization of existing models to run on less powerful hardware.
• Cloud providers will offer more competitive pricing and options for AI workloads, helping businesses manage costs while scaling their AI applications.

4. Customized Local Models and Data Pipelines

• Custom AI models will be trained on proprietary datasets, providing businesses with a competitive edge and ensuring data privacy.
• Robust data pipelines will be essential for feeding these models with high-quality data, enabling continuous learning and improvement.

5. More Powerful Virtual Agents

• Virtual agents will handle a wider range of tasks, from scheduling appointments to providing technical support. They will become an integral part of customer service teams.
• Advances in natural language processing will allow virtual agents to understand and respond to complex queries with greater accuracy.

6. Regulation, Copyright, and Ethical AI

• Governments will introduce regulations to ensure that AI systems are fair, transparent, and accountable. This will help build public trust in AI technologies.
• The creative industries will adapt to the rise of AI-generated content, with new licensing models and copyright frameworks that recognize the contributions of both humans and AI.

7. Shadow AI (and Corporate AI Policies)

• Companies will implement comprehensive AI governance frameworks to prevent unauthorized use of AI tools and ensure compliance with ethical standards.
• Shadow AI will be addressed through education and the provision of approved AI tools that meet the needs of employees while adhering to company policies.

 

 

 

 

 

 

 

 

Mixed Reality (MR) is a revolutionary technology that blends virtual and augmented reality to create an immersive and interactive experience. At Augmented Island Studios, we believe that MR is the future of marketing, and we’re excited to help our clients take advantage of its potential. Implementing MR in your marketing strategy can provide a unique and engaging experience for your customers, setting your brand apart from competitors. With the ability to create immersive and interactive experiences, MR can captivate audiences and drive a high level of conversions.

At Augmented Island Studios, we specialize in creating MR experiences that are tailored to your brand and designed to engage your target audience. Whether you’re looking to create an MR product configurator, virtual showroom, or interactive game, we have the expertise to bring your vision to life.

One of the main advantages of MR is its ability to provide users with a sense of presence, making them feel as though they are truly in the digital world. This level of immersion can increase engagement and drive more traffic to your product through different channels, which is crucial in today’s crowded digital landscape.

Our team of professionals will work with you to create an MR marketing plan that aligns with your brand’s goals and drives traffic to your website. By utilizing MR technology in your marketing strategy, you can create an interactive experience that your customers won’t forget.

Mixed Reality is a game-changing technology that can revolutionize your marketing strategy. At Augmented Island Studios, we’re dedicated to helping our clients harness the power of MR and drive more traffic to their website. Contact us today to learn more about how we can help you create an effective MR marketing strategy: sales@augmentedislandstudios.com

Picture this: you’ve been anxiously waiting to hear back from your dream school, the College of William & Mary Mason School of Business, about your acceptance status. Suddenly, your email pings and you see the subject line: “Congratulations! You’ve been accepted.” You can hardly contain your excitement as you open the email and read the details, but then you notice something different. There’s a QR code to scan. What could it be for?

You decide to scan it, and what happens next is beyond your wildest imagination. Your phone screen transforms into an augmented reality experience, giving you a sneak peek into “a day in the life of a William & Mary Mason School of Business” experience. You get to explore the school’s interior and exterior, learn about some of the school’s famous alumni, and even hear about some of the delicious menu items at the business school’s coffee shop, a hub for inspiring conversations between students and faculty.

But the experience doesn’t end there. You’re then transported to the Wren Building, where graduation ceremonies take place, and you meet the school’s mascot, the Griffin. You’re taken on a Harry Potter-esque adventure that culminates in a celebration with banners that showcase many of the school’s impressive facts.

This incredible augmented reality experience is exactly what we created for our client, the College of William & Mary’s Mason School of Business. As the second oldest educational institution in the United States, the Mason School of Business recognized the need for a unique approach to student recruitment, and we were honored to help them achieve that through the power of augmented reality.

We strongly believe that augmented reality can be a powerful tool to capture the attention of potential students and customers, making them more likely to choose your institution or product. If you’re interested in learning more about how augmented reality can transform your customer experience, reach out to us today. We’d love to help you create an unforgettable augmented reality experience that will leave your potential customers in awe.

When it comes to teaching complex and technical concepts, it can be challenging to ensure that everyone understands the material. Fortunately, Augmented Reality (AR) has emerged as a game-changing tool for technical training. At Augmented Island Studios, we partnered with AmeriTex, a Texas-based company that produces cement pipes and culverts, to create an AR application that visually explains the process of installing concrete pipes and the benefits of using them in construction projects.

Our Partnership with AmeriTex and TCPA

Our company worked closely with AmeriTex’s engineers to develop an AR experience that helps different types of stakeholders understand the benefits of using concrete pipes. The AR application uses real-time 3D AR animations to show how the pipes are installed, and it also features voiceovers that explain each step of the process. Additionally, numerical guides provide technical details to make the experience even more informative. The application was so successful that AmeriTex donated it to the Texas Concrete Pipe Association (TCPA) (insertar link en la palabra , where it continues to be used to educate people on the benefits of using concrete pipes.

     Benefits of Augmented Reality for Technical Training

AR has numerous benefits when it comes to technical training. With AR, users can visualize complex concepts in a way that is easy to understand. This is especially important for technical training, where the concepts can be challenging to comprehend. AR allows users to interact with the concepts, making them more memorable and engaging. Furthermore, AR can be used for remote training, enabling users to access training materials from anywhere in the world.

     Augmented Reality and New Engineers

AR is particularly useful for new engineers who are starting in the concrete pipe business. With AR, they can visualize the concepts they are learning and interact with them, making it easier to understand and remember. AR can also help them see how different components work together, giving them a better understanding of the overall system. This can be incredibly beneficial for new engineers who are trying to get up to speed quickly.

Download the TCPA Pipe Comparison App Today

The TCPA Pipe Comparison App is available for download on the Google Play Store and the Apple App Store.

Apple App Store: https://apps.apple.com/us/app/tcpa-ar-pipe-comparison/id1522820294

Google Play Store: https://play.google.com/store/apps/details?id=com.AIS.TCPA.PipeComparison&hl=en&gl=US&pli=1

Designed for mobile phones and tablets, the app is the brainchild of Kevin Thompson, CEO of AmeriTex Pipe and Products. The app is incredibly user-friendly and allows users to interact with the concepts they are learning. It is a must-have tool for anyone in the concrete pipe business and is an excellent example of how AR can transform the way we learn about complex concepts.

  Augmented reality is a powerful tool for technical training, and the TCPA Pipe Comparison App is a perfect example of how it can be used to educate people on the benefits of using concrete pipes. Whether you’re an experienced engineer or just starting in the industry, this app can help you visualize and understand the installation process of concrete pipes. Download the TCPA Pipe Comparison App today and experience the benefits of AR for yourself!

If you’re interested in leveraging the power of AR for your technical training needs, reach out to us to learn more about how we can create a customized AR experience that meets your specific requirements.

Photo by Meggyn Pomerleau

At Augmented Island Studios, we are passionate about using immersive technologies like augmented reality and virtual reality to make the world a better place. We believe that augmented reality (AR) is a powerful tool for raising awareness about environmental issues and promoting solutions.

One of our recent AR experiences tells a story of hope in the face of environmental devastation. Large-scale solar panel fields can disrupt natural habitats and ecosystems, especially when they are built in areas with high biodiversity or sensitive species. They can also require a significant amount of land, which can result in the displacement of local communities and impact the availability of land for other uses, such as agriculture.

We built an augmented reality experience to show how solar fields can actually be a source of life and land improvement. The experience begins when the user scans a postcard with a beautiful honeycomb printed on it. Once they scan it, a barren solar panel field, hot and desolate with no signs of life appears. It’s a scene that’s all too familiar in our world today, as we grapple with the effects of climate change and environmental degradation.

But then, something remarkable happens. We prompt the user to plant digital seeds, and as they tap and the AR seeds are planted, the scene begins to change. Beautiful flowers and grasses grow, and bees and butterflies appear, populating the once-barren landscape with vibrant life.

The transformation is striking, and we are particularly proud of the beekeeper who appears in the experience :). As the plants grow and the bees begin to make honey, the beekeeper harvests the sweet nectar from the beehives. This feature helps us to teach people about the importance of buying products produced in sustainable photovoltaic fields, such as “solar honey” or goat milk products from goats that help manage vegetation, which in turns lowers the chance of a potential fire hazard, and support a more diverse range of plant and animal life. Not to mention, the economic benefits that come from local communities who can sell these products as a source of income.

 

We believe that stories like this are powerful motivators for change. By allowing people to see the effects of climate change and environmental degradation in a realistic way, AR can help to motivate people to take action. It can also be a tool for promoting solutions and inspiring hope.

We are excited to continue exploring the potential of AR in this field. We believe that there is a great deal of untapped potential in this technology, and we are eager to use our expertise in augmented and virtual reality to help make a positive impact on the world.

We hope this experience will encourage more people to consider the impact of their everyday choices on the environment. It’s the small decisions we make every day that can make a big difference in creating a sustainable future.

At Augmented Island Studios, we’re passionate about using technology to make a positive impact on the world. We believe that by creating immersive and interactive experiences like this one, we can help raise awareness about environmental issues and encourage more sustainable practices. If you’re interested in using augmented reality to create meaningful experiences for your customers, we’d love to chat with you about how we can help.

 

 

Augmented Reality (AR) and Virtual Reality (VR) are emerging technologies that are revolutionizing the way we interact with our environment. As environmental issues continue to threaten our planet, these immersive technologies have the potential to raise awareness and inspire action among individuals and communities worldwide.

At Augmented Island Studios, we have seen firsthand the power of AR and VR to promote environmental awareness. We have worked with Conservation International to build several augmented reality experiences, including one that highlighted the need for the reduction of an invasive species of fish in Hawaii called Ta‘ape. These experiences allowed users to interact with digital representations of this fish species and helped them understand the urgency in consuming the fish as part of the Hawaiian diet.

One of the main advantages of AR and VR is their ability to create realistic and interactive experiences that allow users to explore and interact with virtual environments. In the context of environmental awareness, this means that users can experience firsthand the impact of human activity on ecosystems and natural habitats.

For example, an AR experience can overlay digital information on top of a real-world environment to showcase the effects of deforestation on local wildlife. Users can explore the virtual environment and learn about the ecosystem’s biodiversity, while interacting with digital representations of endangered species. This type of immersive experience can help users understand complex environmental issues and inspire them to take action to protect our planet.

Similarly, a VR experience can transport users to remote or inaccessible environments, such as the deep ocean or the polar ice caps, and allow them to explore and interact with virtual representations of these ecosystems. This type of immersive experience can be particularly effective in inspiring users to support conservation efforts, as it allows them to experience firsthand the beauty and fragility of our planet.

AR and VR can also be used to simulate scenarios that illustrate the potential impacts of environmental policy decisions. For example, a VR simulation can show the effects of climate change on a city or region, helping policymakers and the public understand the importance of reducing greenhouse gas emissions.

Moreover, these technologies can be used to reach new audiences and engage them in environmental awareness. By leveraging AR and VR experiences, environmental organizations can provide interactive and engaging content that appeals to younger generations, who are more comfortable with technology and more likely to support environmental causes.

At Augmented Island Studios we have seen the power of AR and VR to promote environmental awareness, and we believe that these technologies have the potential to inspire action among individuals and communities worldwide. These technologies allow users to explore and interact with virtual representations of ecosystems and illustrate the potential impacts of environmental policy decisions. Moreover, they provide a powerful tool for environmental organizations to reach new audiences and engage them in the protection of our planet. As we face mounting environmental challenges, it is clear that AR and VR will play a critical role in shaping our understanding of the natural world and inspiring us to protect it for generations to come.

Augmented Reality is transforming the way that products are marketed, and our latest project is a prime example of how this technology can revolutionize the packaging of CPG products.

At our augmented reality studio, we recently developed a webAR augmented reality micro video game that can be launched directly from a product’s box. This immersive experience is designed to capture the attention of your audience, increase brand exposure, and lead to a high conversion rate for retail products. Furthermore, customers need the product box to play the AR micro video game, which incentivizes product purchase.

The benefits of this type of technology for CPG products are manifold. Firstly, it provides a fun and engaging experience that is sure to make a lasting impression on your audience. This experience can lead to increased brand recognition, customer loyalty, and ultimately, an increase in sales.

Secondly, this type of technology allows you to stand out from your competitors and demonstrate your company’s commitment to innovation. Augmented reality experiences can create a deeper connection with your customers that goes beyond traditional advertising, allowing you to engage with them in a unique and memorable way.

 

 

 

Every article I’ve read defining ‘what is AR/Augmented Reality,’ puts a fine point on the mobile app’s technology but ignores its incredible marketing and branding capabilities. It makes sense. Who isn’t curious about an application that manipulates user environments by overlaying augmented elements onto it? It’s amazing. However, as an entrepreneur, I’m also aware that AR is a new paradigm shifting playground for brand activation. So then, how can augmented reality help your company achieve digital marketing success? Here are some of the best reasons AR shines as a marketing tool.

Stand Out From the Crowd

The AR industry is in a unique moment. When eight of the ten tech giants position AR-ready phones as the next generation of mobile tech, AR’s capabilities advanced in the extreme. Yet user adoption is still in its infancy. This provides brands a golden opportunity to educate the consumer directly through wholly designed targeted experiences. Rather than shout through the noise of a facebook or Instagram feed, AR offers savvy, social media saturated consumers a novel approach to brand engagement. And there’s no time like the present, it seems. Marketing executives report that 53% of mid-sized companies have already initiated AR/VR pilot programs.

Stickier Impact

These days brands large and small are in a constant state of brand definition and reinvention. Social media was, for a time, the low-cost holy grail for experimentation and virality but producing, editing and posting daily content that bests competitors and lives up to the specifications of an ever more sophisticated and jaded audience has proven a labor intensive and insecure means of brand engagement. An interactive AR app not only grabs the customer’s attention, it allows your company to tell a brand story so immersive consumers literally bring your product into their home, work, and personal environments, even before the product is ever in hand. In this way, AR integrates, invigorates and motivates consumers’ experience with your brand, making conversion that much more likely. As an added and unintended bonus, this also happens when your brand’s name/app are on their phone. It’s a small reminder, a tiny billboard on the single screen that is checked, on average, at least 85 times a day. How’s that for low cost ad placement?

Get strong ROI statistics

Every piece of marketing will tout its high ROI but apps, which collect precise statistics at every level of engagement from download to offload are the real deal. If you’re already getting this information from your general branded app, then you know what I’m talking about. But for more ephemeral or time-sensitive products like movie promotions, services, and certain consumer packaged goods, it’s a bit more difficult to get a customer to download a specific studio’s app versus that of its latest superhero franchise. For these products, statistics around product engagement were scant. In the past, advertising dollars spent on print and tv ads may have provided a general sense of exposure. Low tech social media, with its likes and click through rates, offered slightly clearer key performance indicators. Of the existing tools, only a website offered data-collection as robust. Now you can build an in app feature leading back to your site or any other engagement metric you like.

In short, it’s an exciting time. With AR in its early days, innovation and disruption are sure to follow. Don’t be overwhelmed by the possibilities. We’re here to help. Reach out for any further information or read on to hear more about what we’ve been up to. It’s my pleasure to share my enthusiasm with the latest in mobile marketing.