Every article I’ve read defining ‘what is AR/Augmented Reality,’ puts a fine point on the mobile app’s technology but ignores its incredible marketing and branding capabilities. It makes sense. Who isn’t curious about an application that manipulates user environments by overlaying augmented elements onto it? It’s amazing. However, as an entrepreneur, I’m also aware that AR is a new paradigm shifting playground for brand activation. So then, how can augmented reality help your company achieve digital marketing success? Here are some of the best reasons AR shines as a marketing tool.

Stand Out From the Crowd

The AR industry is in a unique moment. When eight of the ten tech giants position AR-ready phones as the next generation of mobile tech, AR’s capabilities advanced in the extreme. Yet user adoption is still in its infancy. This provides brands a golden opportunity to educate the consumer directly through wholly designed targeted experiences. Rather than shout through the noise of a facebook or Instagram feed, AR offers savvy, social media saturated consumers a novel approach to brand engagement. And there’s no time like the present, it seems. Marketing executives report that 53% of mid-sized companies have already initiated AR/VR pilot programs.

Stickier Impact

These days brands large and small are in a constant state of brand definition and reinvention. Social media was, for a time, the low-cost holy grail for experimentation and virality but producing, editing and posting daily content that bests competitors and lives up to the specifications of an ever more sophisticated and jaded audience has proven a labor intensive and insecure means of brand engagement. An interactive AR app not only grabs the customer’s attention, it allows your company to tell a brand story so immersive consumers literally bring your product into their home, work, and personal environments, even before the product is ever in hand. In this way, AR integrates, invigorates and motivates consumers’ experience with your brand, making conversion that much more likely. As an added and unintended bonus, this also happens when your brand’s name/app are on their phone. It’s a small reminder, a tiny billboard on the single screen that is checked, on average, at least 85 times a day. How’s that for low cost ad placement?

Get strong ROI statistics

Every piece of marketing will tout its high ROI but apps, which collect precise statistics at every level of engagement from download to offload are the real deal. If you’re already getting this information from your general branded app, then you know what I’m talking about. But for more ephemeral or time-sensitive products like movie promotions, services, and certain consumer packaged goods, it’s a bit more difficult to get a customer to download a specific studio’s app versus that of its latest superhero franchise. For these products, statistics around product engagement were scant. In the past, advertising dollars spent on print and tv ads may have provided a general sense of exposure. Low tech social media, with its likes and click through rates, offered slightly clearer key performance indicators. Of the existing tools, only a website offered data-collection as robust. Now you can build an in app feature leading back to your site or any other engagement metric you like.

In short, it’s an exciting time. With AR in its early days, innovation and disruption are sure to follow. Don’t be overwhelmed by the possibilities. We’re here to help. Reach out for any further information or read on to hear more about what we’ve been up to. It’s my pleasure to share my enthusiasm with the latest in mobile marketing.

With the proliferation of augmented reality (AR) and virtual reality (VR) in the world, these real time rendering technologies which were used mainly in video games, are now being used for a myriad of applications. The word rendering refers to the process of generating an image from a 3D model. Behind the scenes, it is a complex calculation made by a computer.

In contrast to a video or a static image, a real time rendering allows the user to explore their digital surroundings as if the item is really in front of them before their eyes. With real time rendering they can see and explore a building, an apartment (inside or out), or even an enchanted forest through their devices in 3D and at their leisure, and at any angle.

Picture this: your client is interested in purchasing floorplan A from your almost finished “Sunset Shores” development. You direct them to download the Sunset Shores AR app on their phone. Once they launch it, they are instructed to point the phone towards a table and then follow the on-screen instructions to place the 3D object on that table. They do! And then, from the comfort of their coffee table at home, they are able to fully immerse themselves seeing floorplan A from any direction and also, interacting with it by choosing to see how the sunlight comes in during different hours of the day, selecting virtual 3D furniture and decorating the apartment with it, and even changing the color of the walls. They could even leave general or specific comments on the app which would be sent directly to their sales representative to address. They also could even submit their purchase application through Sunset Shores AR! The possibilities are truly endless.

Even if your potential clients are miles away, your property floor plans will always be accessible and the augmented reality experience has no geographic limitations. These digital simulations visualized in AR or VR, allow for innumerable interaction possibilities.

The delivery of these types of experiences can be in either augmented reality (AR) or virtual reality (VR). The fundamental difference between an AR simulation versus a VR simulation is the point of view. The AR experience is external and its accessed via a “window” through the phone or tablet screen and the VR experience immerses the potential client/user in a full digital surrounding.

Choosing one or the other depends on what point of view will be more effective when communicating with your potential clients/home owners/lessees.

Interactivity, portability and personalization are words that define the added value that AR and VR offer you and your business. These technologies that not too long ago were science fiction, today represent a new type of media which cannot be ignored in any industry.

If you or your company is interested in learning more, please feel free to reach out to us at Augmented Island Studios (www.augmentedislandstudios.com).